A few days after Samsung revealed its new Galaxy Watch Active, the company's third-party developers now seem to have copied their downloadable smartwatch faces from Swiss watchmaker Swatch. Swatch filed a $ 100 million lawsuit Friday, and the company's complaint is filled with images of watches that seem to sound the death knell for the screens you can buy for the Samsung Gear Sport, the Gear S3 Classic and Frontier. You can see some of them up and down.
Swatch claims that more than 30 of Samsung's watchfaces were "identical or nearly identical" to the brands it already owned. The complaint, as spotted by Reuters, accuses Samsung of unfair commercial practices and believes that the copied designs will mislead customers into believing that Samsung and Swatch have agreed. (Apparently, they do not do it.)
The Samsung surveillance sites, available for download in the Galaxy Apps store, are designed by third party developers, although Samsung still retains a portion of the revenue, the complaint says. Swatch noted that one of them, the Jaquet Droz Tropical Bird Repeater, was a unique watch designed for collectors and cost around $ 650,000.
In its complaint, Swatch claims to have contacted Samsung directly at the end of December by providing a list of surveillance zones that were strikingly similar to those that Swatch had already created. Although Samsung allegedly removed the surveillance zones, it did not go as far as Swatch wanted. Samsung does not admit that it has copied all surveillance surfaces and has not agreed to review the entire Galaxy Apps store, according to Swatch.
And even after Samsung answered the call, Swatch said it had seen new Galaxy Watch models appear in the Galaxy Apps store, which still seemed to replicate Swatch models in color and style. On February 15, Samsung later confirmed in a letter that it had deleted some, but not all, monitoring fields, telling Swatch that the message was not being sent.
"Given Samsung's inadequate response, it is reasonable to conclude that the Defendants will continue to violate the Trademarks, thereby causing additional losses and damages to the Swatch Group companies," wrote Swatch. He is calling for a lawsuit in New York, claiming $ 100 million in damages.
Swatch has always taken legal action, suing Target for allegedly copying watch models, Tiffany and company for failing to honor a trade agreement, and even Bloomberg to record a winning call. And in 2015, reports have surfaced that Swatch had filed 173 smartwatch patents, many since 2012.