Formula-E implements "attack mode" for fans as an innovation for season five • Parlay Game

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MEXICO, MEXICO – FEBRUARY 16: Lucas Di Grassi (BRA), Audi Sport ABT Schaeffler, Audi e-tron FE05 rides during the 2019 E-Prize at Autodromo Hermanos Rodriguez in Mexico City, Mexico. (Photo by FIA ABB Formula E / Document / Getty Images) Photo Credit: Getty ImagesGetty

In the short history of the Formula-E electric car race, the sport has shown that it has a volunteer cause to help change the way the world relies on fossil fuels. I've already written that it was the only sport that could actually change the planet on which we all live. Do not ruin their reputation, but they also want to sell tickets and develop their fan base.

To this end, season 5 marked two great debut at the race itself. First of all, it's the second-generation car, which looks and feels different and does not need to be replaced in the middle of the race (which happened during the first four seasons). Second, the Attack mode, a new twist of the race that aims the fans.

"We wanted to create a new experience for viewers by bringing in new technologies that, at the same time, keep people engaged," said Jerome Hiquet, Director of Marketing for Formula-E.

What is the mode of attack? Basically, an opportunity to run a few laps with 25kz more power. About an hour before a race, they are told when and where they can cross an "activation zone" outside the normal running line. Players, think about Super Mario KART and the Power Up feature. Once a car goes through "the zone", it can use the extra power to go faster.

Once activated, a halo around the driver's head lights up and the car can go faster. This energy is not unlimited and each team must make sure not to use it too much and not have it at the end to finish the race. In the last race in Mexico City on February 16ththNissan drivers Oliver Rowland and Sebastian Buemi ran out of energy as they were third and fourth, respectively. For what would have been Nissan's first podium, their energy calculation error allowed Antonio Felix da Costa of BMW and Edoardo Mortara of Venturi to get on the podium, behind the winner Lucas Di Grassi.

"I managed to double Rowland when it went into Attack mode," Di Grassi said after the race. "I knew that he was running out of energy, so I was putting pressure to double in the last five laps."

"The attack mode is (usually) very late in the race and sometimes makes a big difference," said Hiquet. "I think for us it's a success from a sporting point of view. This is an interesting way to innovate in the TV product. I think the last element, from the revenue point of view, would be that we're very happy with the idea that it has helped to increase the monitoring time. I think innovations like Attack mode will help viewers stay longer. "

Hiquet arrived in Formula-E just a few months ago. He joined the league after working for New York-based media company Tough Mudder, where he was director of marketing and revenue.

After seeing it in action, I thought that the implementation of the Attack mode reminded me of the 3-point line of basketball. The idea behind this rule was to add excitement by increasing the offense. Basketball has evolved a lot since the ABA three-point shot came in the late 1960s.

Technically, it is not as simple as turning on a light. The engineering team behind each pilot must develop many strategies. However, they are not informed about the duration of the attack mode and when it will take place in the race.

The teams must play scenarios, then implement a strategy that will optimize the energy of the attack mode without sacrificing the rest of the race. A Formula-E Season Five race consists of 45 minutes + one lap.

"Attack mode has also been created for fans, but makes my life as difficult as possible," said Sylvain Fillipi, team director of Envision Virgin Racing. "Basically, the more you can make the game unpredictable, the more you can throw us curved balls, the better the race. I ask my engineering team: they want to be able to plan everything, simulate everything, then they come in and deploy it and everything works, right?

"The attack mode, you want to use it because it's extra power, but it also requires more power. So when we plan how we will use energy for running, we need to think about it and take it into consideration. The last thing you want to do is not to have a plan. If you did not do it right and you did not plan properly, then you do your run and then you want to use the attack mode but you do not have enough energy for that, it would be a horrible situation to be It is very important to use it at the right time. "

"I think our main goal as an organization is to first continue building a stronger brand," Hiquet said. "Second point, have more and more fan engagement on TV. At present, the television audience is already much higher this season than last year, which is excellent. Fan engagement is a top priority and that's why we put so much content into these publications. Finally, our goal is to be an emblematic event of the city in which we live. This is for cities, for fans, but also as a good internet experience in the sport. "

The Formula E races are broadcast live in the US on FOX Sports 1. Qualifiers and other race-related events are broadcast on the FOX Sports Go app and sometimes on FOX Sports 2. Every season has seen a increase in ratings over the last five years.

It's a sport with two goals. Of course, this is a business, and winning an audience around the world is a top priority. This sport also recognizes the benevolent fact that technology designed to win races will ultimately improve consumer cars and make them more economical. The second goal is a long-term goal. Attack mode is simply a way to get more fans involved.

Until now, in the four races, I discovered that the Attack mode plays an important role. I think that as it evolves, they have to show viewers all the different strategies that underpin them. If it's for fans, then fans should benefit the most.

This sport continues to grow and season five is no exception. The future is not necessarily a certainty for the FIA, but the race for electric cars seems to stay here.

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MEXICO, MEXICO – FEBRUARY 16: Lucas Di Grassi (BRA), Audi Sport ABT Schaeffler, Audi e-tron FE05 rides during the 2019 E-Prize at Autodromo Hermanos Rodriguez in Mexico City, Mexico. (Photo by FIA ABB Formula E / Document / Getty Images) Photo Credit: Getty ImagesGetty

In the short history of the Formula-E electric car race, the sport has shown that it has a volunteer cause to help change the way the world relies on fossil fuels. I've already written that it was the only sport that could actually change the planet on which we all live. Do not ruin their reputation, but they also want to sell tickets and develop their fan base.

To this end, season 5 marked two great debut at the race itself. First of all, it's the second-generation car, which looks and feels different and does not need to be replaced in the middle of the race (which happened during the first four seasons). Second, the Attack mode, a new twist of the race that aims the fans.

"We wanted to create a new experience for viewers by bringing in new technologies that, at the same time, keep people engaged," said Jerome Hiquet, Director of Marketing for Formula-E.

What is the mode of attack? Basically, an opportunity to run a few laps with 25kz more power. About an hour before a race, they are told when and where they can cross an "activation zone" outside the normal running line. Players, think about Super Mario KART and the Power Up feature. Once a car goes through "the zone", it can use the extra power to go faster.

Once activated, a halo around the driver's head lights up and the car can go faster. This energy is not unlimited and each team must make sure not to use it too much and not have it at the end to finish the race. At the last race in Mexico City on February 16, Nissan drivers Oliver Rowland and Sebastian Buemi ran out of energy, finishing third and fourth, respectively. For what would have been Nissan's first podium, their energy calculation error allowed Antonio Felix da Costa of BMW and Edoardo Mortara of Venturi to get on the podium, behind the winner Lucas Di Grassi.

"I managed to double Rowland when it went into Attack mode," Di Grassi said after the race. "I knew that he was running out of energy, so I was putting pressure to double in the last five laps."

"The attack mode is (usually) very late in the race and sometimes makes a big difference," said Hiquet. "I think for us it's a success from a sporting point of view. This is an interesting way to innovate in the TV product. I think the last element, from the revenue point of view, would be that we're very happy with the idea that it has helped to increase the monitoring time. I think innovations like Attack mode will help viewers stay longer. "

Hiquet arrived in Formula-E just a few months ago. He joined the league after working for New York-based media company Tough Mudder, where he was director of marketing and revenue.

After seeing it in action, I thought that the implementation of the Attack mode reminded me of the 3-point line of basketball. The idea behind this rule was to add excitement by increasing the offense. Basketball has evolved a lot since the ABA three-point shot came in the late 1960s.

Technically, it is not as simple as turning on a light. The engineering team behind each pilot must develop many strategies. However, they are not informed about the duration of the attack mode and when it will take place in the race.

The teams must play scenarios, then implement a strategy that will optimize the energy of the attack mode without sacrificing the rest of the race. A Formula-E Season Five race consists of 45 minutes + one lap.

"Attack mode has also been created for fans, but makes my life as difficult as possible," said Sylvain Fillipi, team director of Envision Virgin Racing. "Basically, the more you can make the game unpredictable, the more you can throw us curved balls, the better the race. I ask my engineering team: they want to be able to plan everything, simulate everything, then they come in and deploy it and everything works, right?

"The attack mode, you want to use it because it's extra power, but it also requires more power. So when we plan how we will use energy for running, we need to think about it and take it into consideration. The last thing you want to do is not to have a plan. If you did not do it right and you did not plan properly, then you do your run and then you want to use the attack mode but you do not have enough energy for that, it would be a horrible situation to be It is very important to use it at the right time. "

"I think our main goal as an organization is to first continue building a stronger brand," Hiquet said. "Second point, have more and more fan engagement on TV. At present, the television audience is already much higher this season than last year, which is excellent. Fan engagement is a top priority and that's why we put so much content into these publications. Finally, our goal is to be an emblematic event of the city in which we live. This is for cities, for fans, but also as a good internet experience in the sport. "

The Formula E races are broadcast live in the US on FOX Sports 1. Qualifiers and other race-related events are broadcast on the FOX Sports Go app and sometimes on FOX Sports 2. Every season has seen a increase in ratings over the last five years.

It's a sport with two goals. Of course, this is a business, and winning an audience around the world is a top priority. This sport also recognizes the benevolent fact that technology designed to win races will ultimately improve consumer cars and make them more economical. The second goal is a long-term goal. Attack mode is simply a way to get more fans involved.

Until now, in the four races, I discovered that the Attack mode plays an important role. I think that as it evolves, they have to show viewers all the different strategies that underpin them. If it's for fans, then fans should benefit the most.

This sport continues to grow and season five is no exception. The future is not necessarily a certainty for the FIA, but the race for electric cars seems to stay here.

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